Wasserburg Castle, located 40 minutes west of Vienna in the scenic Wachau Danube Valley, offers a luxurious and historic escape for international travelers. This romantic Baroque palace, dating back to the 12th century, is surrounded by picturesque landscapes, thoroughbred horses, a rock garden, and recreational amenities like a swimming pool and tennis court. With such a unique offering, the goal was to increase online visibility and attract high-intent tourists through digital marketing.
We developed a tailored SEO strategy focused on boosting the website’s presence in organic search for keywords such as “castle stay Austria,” “romantic European holiday,” and “historic hotels near Vienna.” This included optimizing meta titles, descriptions, content structure, and improving internal linking. We also worked on content localization to ensure the site appealed to both domestic and international tourists.
For paid marketing, we launched and managed Google Ads campaigns targeting travelers from Austria, Germany, Switzerland, and Northern Europe. The campaigns were structured around seasonal travel trends, events, and location-specific interests. Our ad copies emphasized the castle’s unique experiences, such as romantic picnics, horse grazing fields, and the 12th-century architecture — all optimized for conversion with compelling CTAs and landing pages.
The combined SEO and Google Ads strategy led to a measurable increase in organic traffic, improved page engagement, and a noticeable rise in inquiries and bookings. This project demonstrates our capability in promoting niche, experience-driven destinations by aligning storytelling with performance marketing tools.