Carolina United Grading is a family-owned excavation and grading company based in North Carolina, serving Burlington, Graham, Mebane, Chapel Hill, and surrounding areas. Their goal was to increase local visibility, attract qualified leads, and generate more service bookings for grading, land clearing, and site development projects.
The team at Webnestor implemented a targeted Google Ads and SEO strategy designed to capture high-intent search traffic. Campaigns were optimized with location targeting, compelling ad copy, call extensions, and dedicated landing pages, ensuring maximum conversion efficiency.
Campaign Results:
4,520+ Clicks from highly relevant local searches
67 Direct Phone Calls from prospective customers
475 Conversions (quotes and service bookings)
$19.8K Ad Spend managed across multiple campaigns
Key Outcomes:
Strengthened local search presence across competitive markets
Delivered a steady pipeline of qualified leads for excavation and grading services
Achieved measurable ROI by combining strategic ad management with local SEO