Dr Snooze is a leading mattress retailer in Central Florida, known for its scientific approach to mattress selection, unbeatable price guarantees, and customer-first philosophy. While their in-store presence was strong, they needed to scale their online sales and generate high-quality leads through Google Ads.
The team at Webnestor took on the challenge, focusing on paid advertising campaigns that drove traffic, boosted conversions, and maximized ROI. Our strategy included:
Targeting high-intent keywords like “buy mattress online,” “best mattress deals,” and “mattress financing.”
Creating engaging ad copy highlighting Dr Snooze’s comfort guarantee, delivery options, and financing offers.
Implementing call tracking and conversion-focused landing pages.
Running localized campaigns for Central Florida while expanding reach for e-commerce nationwide.
Key Achievements :
Over the campaign :
305K+ Clicks generated
6.62K Conversions tracked (sales & form fills)
1.67K Direct Phone Calls from ads
Managed a total ad spend of $406K with strong ROI
Impact:
Through a decade-long partnership, Dr Snooze has been able to consistently grow its customer base, balance both in-store and online sales, and maintain a strong competitive edge in the mattress retail industry.