1. Project Overview
We worked with We Buy Houses Hotlanta, a family-run real estate business in Georgia that helps homeowners sell their properties quickly and without stress. Our main goal was to bring in qualified seller leads using Google Search Ads — especially from people looking to sell fast, whether their property was in great shape or needed serious repairs.
2. Strategy & Setup
To make the campaign effective, we dug into keyword research and focused on terms like “sell my house fast Atlanta” and “cash home buyers.” We also included longer, more specific search phrases related to foreclosure and rental issues. We organized the ads into tightly focused groups and wrote compelling copy designed to connect with people ready to take action.
3. Landing Experience Optimization
We made sure the ads connected seamlessly with their landing page, keeping everything clear and easy to understand. The messaging built trust and explained their process in simple terms. With strong calls-to-action like “Get Your Fair Cash Offer” and useful ad extensions, we made it easy for users to either call directly or fill out a form — whichever worked best for them.
4. Results & Impact
In just a few weeks, the campaign started generating solid leads at a great cost-per-click. The client was happy with both the volume and quality of inquiries. Because the campaign was flexible, we were able to quickly adjust and optimize based on performance. Overall, it helped them grow their lead pipeline and close deals faster than they were used to with traditional methods.